Oh, you guys:
Qtrax—the free, ad-supported, “legal” P2P service that launched at MIDEM today—apparently isn’t as ready for prime time as it claims. The company claimed it had licensing agreements with all four major record labels, when in fact it has none.
The inconsistencies with its music licensing status is just one of several missteps that may make Qtrax one of most bungled service launches in the history of digital music. The company’s press release and pre-briefings with reporters all pointed to the “live” launch of the Qtrax service. But on Monday the site shows it is only a beta launch, something the company didn’t mention in its press build-up.
Allan Klepfisz, Qtrax’s CEO, says the service will go ahead and launch with the four majors’ catalogs. When asked if he is worried about a lawsuit, Klepfisz replied, “The answer is nobody has threatened us with a thing.”
Meanwhile, back in reality (this article also discusses last.fm’s new service):
Despite a stable of early ad clients signed on for the untested site, Mr. Kent still was uncertain about what the market’s ad model would look like. “I don’t think any music sites can make money on impressions alone,” he said. “You’ve got to get out there to make the advertisers notice you. You have to stand for something and be a brand. Ad money is going to follow a brand over a long period of time.”
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